Economic sectors
Launch a PPP program for Sports and Entertainment Companies in Jordan
A free 17-page guide · The $500 trillion PPP infrastructure opportunity
What this guide is for
Your company launches a PPP program to build and run stadiums, arenas, sports cities, theme parks and event venues as public-private partnerships (PPPs) on government land.
The case
Sports and entertainment companies bring public venues to life
Governments own many of the stadiums, sports facilities, parks and plots of land where people play and gather, and they need partners to build, renew and run them. The venues of the next fifty years will be developed and operated as partnerships paid for by events, media and tourism, and the companies that run them will hold contracts as long as the concessions. This guide invites sports and entertainment companies in Jordan to launch a PPP program, starting with the projects at home.
The guide
Build the venues of the $500 trillion PPP opportunity
Your company opens a dedicated PPP program, a team and a set of partnerships that build and run stadiums, arenas, sports cities, theme parks and event venues with government partners, starting with Jordan’s $86 billion of projects and the $46 billion anchored in Aqaba.
01
A venues PPP team
A dedicated team that knows how PPPs are prepared, procured and paid follows every sports, leisure, tourism and urban project in Jordan’s pipeline from the first market sounding, and it joins consortiums while the venues and districts are still being planned.
02
Stadiums and arenas
Public stadiums and arenas can be renewed, expanded and run under concession. The company invests in seating, screens, hospitality and digital ticketing and earns from events, naming and sponsorship, while the venue stays in public ownership.
03
Sports cities and youth facilities
Sports cities, training centers, pitches and youth facilities can be built and run as availability PPPs, with the government paying for a facility that is open, safe and well kept and the company adding academies, clubs and events that bring in their own revenue.
04
Theme parks, parks and event venues
Public authorities hold land where theme parks, entertainment districts, concert venues and public parks can be built and run under long leases and joint ventures. The government contributes the land, the company brings design, capital and operation, and both share in the revenue from visitors and events.
05
Direct proposals and small-scale PPPs
Jordan’s PPP Law No. 19 of 2023 accepts direct private proposals under Article 15, and PPP Regulation No. 9 of 2024 defines small-scale PPPs below $14.1 million, which can be bundled into one feasibility report and one tender. The company can propose a network of community sports facilities, a park concession or a youth center and run it as a PPP.
Why sports and entertainment companies
Sports and entertainment companies bring public venues to life
Governments own the stadiums, sports facilities, parks and land where people play and gather, and sports and entertainment companies know how to fill them with events, run them every day and earn from them for decades under a PPP.
Where sports and entertainment companies fit in a PPP
- Land and venues
- Long leases, joint ventures and concessions on public land, stadiums and sports facilities, with the public owner sharing in the revenue.
- Master plan
- Sports cities and entertainment districts planned with the transport, parking, water and power a venue needs.
- Events
- A year-round calendar of matches, concerts, festivals and exhibitions that fills each venue and draws visitors.
- Operations
- Ticketing, security, hospitality, maintenance and community programs run under performance standards.
- Leisure
- Theme parks, public parks, youth facilities and leisure centers developed and run under long contracts.
What changes for sports and entertainment companies
AI, robotics and tokenization change how a venue is planned, run and owned. AI forecasts attendance and moves crowds safely, modular construction brings stands, arenas and pavilions into service faster, and sensors keep pitches, roofs and cooling systems in condition. Tokenized stakes let fans and residents own part of the stadiums, parks and venues they visit in small amounts.
Why a program, and why now
A program gives a sports and entertainment company a team, a partnership model and standard terms that make each new venue faster to agree than the last. Jordan’s pipeline includes tourism and urban development projects across the country and in Aqaba, and the companies that partner with government early will hold the strongest venues and sites when the projects come to market.
Futureproofing
Futureproof Sports and Entertainment Companies in Jordan for the infrastructure singularity
This free 17-page guide shows how, with small PPPs in parallel, PPP research labs, artificial intelligence, robotics, tokenization and six first steps.
Jordan and Aqaba
An $86 billion pipeline to start with
The tourism, urban and transport projects among them decide where people will live and visit, and each new district and destination will need places to play, watch and gather. A Jordanian sports and entertainment company that builds and runs one venue at home can carry the same model to the next one across the region.
- $86B
- of PPP and infrastructure projects in development in Jordan
- $46B
- of them anchored in Aqaba
Artificial intelligence
AI lets a sports and entertainment company run a venue the way an operator runs an asset. It forecasts attendance, prices tickets and hospitality, manages crowds at entrances and exits and plans staffing, security, energy and maintenance around each event. The same models fill the calendar on quiet days, so a stadium or arena earns throughout the year.
Robotics
Modular construction lets a sports and entertainment company build arenas, stands and pavilions faster and reconfigure them for different events. Robots and sensors keep pitches, pools and cooling systems in condition, drones inspect roofs and structures, and automated entry and cleaning let a small team turn a venue around between events.
Tokenization
A venue concession earns revenue from tickets, hospitality, sponsorship and events, the kind of cash flow a token represents well. A sports and entertainment company can sell tokenized stakes in its PPP venues to fans, residents, regional investors and the diaspora, pay holders as the revenue arrives and give supporters a share in the places where they watch and play.
Small PPPs and research labs
Small PPPs let a sports and entertainment company test new venue models at low risk, from a community pitch run on digital booking to a pop-up arena or a park concession with events. A sports lab inside the ministry or a municipality can run these pilots at several sites at once, publish what works and give the company the evidence to scale the best ideas into larger concessions.
Unsolicited proposals
A sports and entertainment company knows which neighborhoods lack places to play and which public venues stand idle between events. A direct proposal lets it turn that knowledge into a project of its own design, such as a network of community sports centers or an events program for a public stadium, protect the concept behind it and keep the right to match the best offer if the project goes to tender.
The program
How the program could work
The program can sit inside the company’s events and operations business, with a PPP lead at its center and the venues, events and sponsors the company already has behind it.
- PPP team
- A small team of development, operations, commercial, finance and legal people that works with ministries, municipalities and authorities from the first site visit.
- Venue partnerships
- A standard lease, joint venture and concession model that public owners can approve and repeat.
- Stadiums and arenas
- Renewal, expansion and operation of public stadiums and arenas, paid by events, hospitality, naming and sponsorship.
- Sports and youth
- Sports cities, training centers, pitches and youth facilities run as availability PPPs with community programs.
- Leisure and events
- Theme parks, public parks, entertainment districts and event venues on public land, including tourism projects in Aqaba.
- Direct proposals
- Sports and entertainment projects brought to government under Article 15, including small-scale PPPs below $14.1 million.
- Partners
- Contractors, developers, banks, infrastructure funds, media and technology companies that complete each consortium.
What the company gains
The company gains access to public land and venues, a public partner that shares the risk and long-term income from tickets, hospitality, sponsorship and events. Every venue it opens builds an audience that can be sent on to the next one, in Jordan and across the region.
It also gains a position in how venues will be financed and run. The first sports and entertainment company in the region to sell tokenized stakes in a PPP stadium or park to its fans will define how people own the places where they watch and play.
Next steps
How a sports and entertainment company can start
Any sports and entertainment company in Jordan can take this guide forward. The first steps use the venues, events and partners the company already has.
01
Mandate
Board approval for a sports and entertainment PPP program, with its target venues, the equity it can commit and its first-year goals.
02
Team
A named program lead, with development, operations, commercial, finance and legal people drawn from the company’s existing teams.
03
Pipeline
A map of the sports, tourism and urban projects in Jordan’s $86 billion pipeline, and early meetings with the ministries, municipalities and authorities that hold public venues and land.
04
Venues
A shortlist of stadiums, sports facilities, parks and sites on public land across Jordan and in Aqaba where the company can add the most value.
05
Partners
Developers, contractors, banks, media and technology companies to complete each consortium.
06
Pilot
A first venue concession, small-scale PPP or direct proposal, taken from idea to submission.
Jordan has the projects, a young population, destinations that draw visitors from across the region and a law that accepts unsolicited proposals. A PPP program gives your company the partnerships to build and run public venues and a head start in hosting fans and visitors inside the superintelligent infrastructure future.
The full document
Inside this guide
Seventeen pages and thirteen sections, from the case for a PPP program to the first steps, written for sports and entertainment companies in Jordan.
Download the guide (PDF)
- 01IntroductionWhy a century of infrastructure needs rebuilding, and the $500 trillion it will take.p. 3
- 02The guideBuild the venues of the $500 trillion PPP opportunityp. 5
- 03Jordan and AqabaAn $86 billion pipeline to start withp. 6
- 04Artificial intelligenceHow AI designs, structures and runs PPP projects, and what it means for sports and entertainment companies.p. 7
- 05RoboticsHow robots build infrastructure and keep it running, and what that means for sports and entertainment companies.p. 8
- 06TokenizationHow tokenization funds projects from their own revenue, and the role it opens for sports and entertainment companies.p. 9
- 07Small PPPs in parallelWhy many small PPPs teach a country faster than a few large ones.p. 10
- 08PPP research labsA lab in each sector, running ten small PPP projects a year.p. 11
- 09Unsolicited proposalsHow Jordan’s PPP law accepts direct proposals from private companies.p. 12
- 10Why sports and entertainment companiesSports and entertainment companies bring public venues to lifep. 13
- 11The programThe program can sit inside the company’s events and operations business, with a PPP lead at its center and the venues, events and sponsors the company already has behind it.p. 14
- 12AboutAbout Jordan PPP and what it offers.p. 15
- 13Next stepsHow a sports and entertainment company can start: six first steps.p. 16
Questions
Questions about the guide for Sports and Entertainment Companies in Jordan
- What does the guide for Sports and Entertainment Companies in Jordan propose?
- Your company launches a PPP program to build and run stadiums, arenas, sports cities, theme parks and event venues as public-private partnerships (PPPs) on government land.
- Why should sports and entertainment companies in Jordan launch a PPP program?
- Sports and entertainment companies bring public venues to life. Governments own the stadiums, sports facilities, parks and land where people play and gather, and sports and entertainment companies know how to fill them with events, run them every day and earn from them for decades under a PPP.
- Which PPP projects can sports and entertainment companies in Jordan take part in?
- Jordan has about $86 billion of PPP and infrastructure projects in development, $46 billion of them anchored in Aqaba. The tourism, urban and transport projects among them decide where people will live and visit, and each new district and destination will need places to play, watch and gather. A Jordanian sports and entertainment company that builds and runs one venue at home can carry the same model to the next one across the region.
- How can sports and entertainment companies in Jordan start a PPP program?
- Any sports and entertainment company in Jordan can take this guide forward. The first steps use the venues, events and partners the company already has. The guide sets out six first steps: mandate, team, pipeline, venues, partners and pilot.
- What does a PPP program give sports and entertainment companies in Jordan?
- The company gains access to public land and venues, a public partner that shares the risk and long-term income from tickets, hospitality, sponsorship and events. Every venue it opens builds an audience that can be sent on to the next one, in Jordan and across the region.
- Is the guide for Sports and Entertainment Companies in Jordan free?
- Yes. It is free to read on this page and free to download as a 17-page PDF, with the case for a PPP program, Jordan’s pipeline, the role of AI, robotics and tokenization, the program and six first steps.
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